Providing Market Intelligence for 40 Years

In The News

In Europe, 57% own at least one connected CE device

Approximately 9% of Western European broadband households own at least one smart home device and 57% own at least one internet-connected CE device, according to Parks Associates.

Parks Associates announced results for its consumer research project Connected Consumer in Europe, which surveyed broadband households in the UK, Germany, Spain, and France to track adoption and future purchase plans of IoT, smart home, and connected entertainment solutions.

From the article "In Europe, 57% own at least one connected CE device" by Broadband TV News.

Previously In The News

Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...

YouTube Premium No Longer Among Top 10 Streaming Services in the US

The Parks Associates — a market research and consulting company — released an updated version of its top 10 subscription over-the-top (OTT) video services in the U.S. market Wednesday morning. And...

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...