Providing Market Intelligence for 40 Years

In The News

IKEA'S Smart Home Dares to Make Sense

Starting with just lighting also keeps things simple for Ikea. Rather than slapping a chip in the nearest Frostig, it entered the market playing to its strengths.

"They've had lighting fixtures for quite a long time," says Brad Russell, a research analyst at Parks Associates. "It's a natural fit for them. One of the use cases for lighting is design, so that fits into the design consciousness of the brand. Also more generally speaking, lighting is a low-cost entry point for any smart home."

From the article "IKEA'S SMART HOME DARES TO MAKE SENSE" by Brian Barrett.

Previously In The News

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

Wait For New Episodes Online Might Get Longer

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...

Three Ways To Accelerate Smart Home IoT Adoption

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive