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Research company Parks Associates published a study last year suggesting that SVOD services stood to lose upwards of $500 million in revenue in 2015 from this practice.
From the article "IBM Cloud Video: Technical Problems Still Account For 17% Of SVOD Churn" by Barry Flynn.
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Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu....
