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In The News

Hyundai: CarPlay in Sonata in Q1

According to Parks Associates, 40 million U.S. vehicles will be connected to the Internet, Mediapost reports. And, when car owners in broadband households go to purchase their next vehicle, 64% said they want integrated support for at least one connected activity in the car. Park Associates’ survey indicated that consumers also want wider adoption of Apple and Android in-vehicle software, as well as more access to music apps.

From the article "Hyundai: CarPlay in Sonata in Q1" by insideradio.com.

Previously In The News

Research: Homeowners Would Switch Insurance to Those That Offer Smart Device Discounts

Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

Smart Technology for a superior customer experience

In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...