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Hulu Valued At $5.8 Billion After Time Warner Investment

The new Hulu service is an attempt by its traditional entertainment company owners to secure their footing in television’s digital future, where streaming has become the norm and competition from deep-pocketed rivals like Netflix and Amazon has intensified.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry’s highest customer defection rates at 50 percent, according to research firm Parks Associates.

From the article "Hulu Valued At $5.8 Billion After Time Warner Investment" by Mike Newman.

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The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount...

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10 Things To Know About Online-To-Offline Marketing From 2017

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