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Hulu Mounts Push To Draw And Keep Subscribers: Executive

August 02, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50 percent, according to research firm Parks Associates.

From the article "Hulu Mounts Push To Draw And Keep Subscribers: Executive" by Malathi Nayak.

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About Parks Associates

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Previously In The News

Off the Beaten Path: Niche Subscription Video Services Between Boom and Bubble

Parks: Fitness still the leading use case for smartwatches

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Roku is the top streaming device in the U.S and still growing, report finds

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