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Hulu Mounts Push To Draw And Keep Subscribers: Executive

August 02, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50 percent, according to research firm Parks Associates.

From the article "Hulu Mounts Push To Draw And Keep Subscribers: Executive" by Malathi Nayak.

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About Parks Associates

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Previously In The News

Amazon is driving more transaction-based revenue for TV networks and studios

For Sprint, T-Mobile, Plans Will Be Unlimited—And Less.

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

OTT Churn Edges Up In US

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