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Hulu Mounts Push To Draw And Keep Subscribers: Executive

August 02, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50 percent, according to research firm Parks Associates.

From the article "Hulu Mounts Push To Draw And Keep Subscribers: Executive" by Malathi Nayak.

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About Parks Associates

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Previously In The News

Is Voice Technology Behind The Success Of Those Smarthome Gadgets

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

Asthma Apps Needed, Thailand’s ‘Smart City’, More Changes At VA: TTA’s Week

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

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