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Hulu Mounts Push To Draw And Keep Subscribers: Executive

August 03, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50%, according to research firm Parks Associates.

From the article "Hulu Mounts Push To Draw And Keep Subscribers: Executive" by www.thestar.com.my

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Hulu Mounts Push To Draw And Keep Subscribers: Executive

Previously In The News

Report: Netflix’s Password-Sharing Crackdown Not Going Great

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Parks Associates: Smart Home Players Look to Overcome Consumer Price Sensitivity

Streaming service bundles are a new way to attract subscribers

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