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Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

November 22, 2023

“After big growth during the pandemic, the streaming stack has largely plateaued,” said Jennifer Kent, a vice president at industry researcher Parks Associates. “The average streaming household has 5.8 subscription streaming services, a rate that has barely moved in the past two years.”

From the article, "Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday" by Samantha Stewart

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Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

91% of viewers like streaming aggregation, survey says

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About Parks Associates

Hulu for $1, Peacock for $2 — Streamers Pitch Black Friday

Previously In The News

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

Streaming is heading toward a breaking point with consumers

91% of viewers like streaming aggregation, survey says

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

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