Providing market intelligence for more than 35 years

In The News

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely to be part of the offering, which would deliver the most-watched networks in key markets. And Hulu’s user interface would let viewers hop easily between last week’s episode of Empire and a football game already in progress, a process that can require several steps with traditional cable TV.

Top U.S. Streaming-Video Services by Subscribers Netflix Amazon Video (Amazon Prime) Hulu MLB.TV WWE Network Sling TV HBO Now Crunchyroll Showtime CBS All Access Source: Parks Associates

From the article "Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd" by http://www.crainsnewyork.com/.

Previously In The News

Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video

A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...

Walmart’s bid for Vizio would make it a different kind of company

“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...

Matter Standard Revolutionizes Smart Home Interoperability: Challenges and Opportunities

According to Parks Associates' latest security dealer survey, familiarity with the Matter standard among dealers has increased to 24% in 2023, up from 16% in 2022. However, there's still a signifi...

The Sunday Brief: Fourth quarter earnings—out of favor

Nearby is a chart shared in a recent Parks Associates release indicating the price/ value customer satisfaction rates for various technologies.    The news release summarizes their findings as fol...