Providing market intelligence for more than 35 years

In The News

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Although insurgent competitors could be nipping at Hulu’s heels.

“While the top three are no surprise, the big story over the past year has been the rapid subscriber growth for OTT video services from HBO, Showtime, and Starz,” said Brett Sappington, senior director of research for Parks Associates, in a statement. “The combination of recognized brands and popular original content is driving demand for their offerings.”

From the article "Hulu adds live TV and new UI support for Samsung smart TVs" by Ben Munson.

Previously In The News

They Started With $10,000. Now They're Taking on ESPN

It's no wonder that OTT is on everyone's mind. In 2016, Major League Baseball's streaming service, MLB.TV, was the fourth-most popular streaming service in the U.S., after Net­flix, Hulu, and Amazon P...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

Google Chromecast Bests Apple TV In Sales, Researcher Says

According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...