Providing Market Intelligence for 40 Years

In The News

Hulu Adds (Mostly) Ad-Free Subscription Service

Hulu CEO Mike Hopkins chalked up the exceptions to rights held by studios on select series. “They have other commitments that they couldn’t free them up for a complete commercial-free offering,” he said, adding that the service will clearly delineate the exceptions to users before they stream those series.

Other series that will have pre-roll include four ABC series: “How to Get Away with Murder,” “Grey’s Anatomy,” “Once Upon a Time,” “Agents of SHIELD,” and an NBC series, “Grimm.”

Hulu is making the move in response to subscriber complaints voiced in various forms of consumer research about having to pay yet still watch ads. Earlier this month, a Parks Associates survey found that half of Hulu subscribers have canceled service over the past 12 months, compared to just 9% for Netflix over the same span.

The new subscription option brings Hulu in line with its commercial-free rivals Netflix, which remains several dollars cheaper than Hulu depending on which rate its own subscribers pay, and Amazon Prime, which charges $99 per year for access to its content library in addition to free two-day shipping.

From the article "Hulu Adds (Mostly) Ad-Free Subscription Service" by Andrew Wallenstein. 

Previously In The News

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Energy Bundled Services In Homes

The number of homes with BOTH broadband and solar PV doubled in the last two years as the number of broadband households that have adopted rooftop solar PV panels grew to 4 percent cross nation by the...

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

Three Ways To Accelerate Smart Home IoT Adoption

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive