In The News

Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

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About Parks Associates

Hub Research Finds an OTT Tipping Point

Previously In The News

Using Someone Else’s Netflix Password Is Likely to Get Harder

It's Not Even Close: Apple, Samsung Smartphone Marketleaders

The Streaming Media Device Landscape

Residential fiber is now table stakes for boosting NOI

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