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Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

Previously In The News

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Research Finds Over Half of U.S. Citizens Open to Sharing Data to Help Fight Coronavirus

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The Streaming Media Device Landscape

Information for The Streaming Media Device Landscape is drawn from multiple sources: Interviews with and research on companies, including consumer electronics (CE) manufacturers, component manufactur...

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