In The News

Hub Research Finds an OTT Tipping Point

November 13, 2017

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than through their pay TV set-top box."

The report reinforces last week's Parks Associates study that found viewers favor subscription video-on-demand services over virtual MVPD services.

From the article "Hub Research Finds an OTT Tipping Point" by Gary Arlen.

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About Parks Associates

Hub Research Finds an OTT Tipping Point

Previously In The News

Virtual reality headsets only owned by 8% of U.S. broadband users

DIY smart home security devices twice as attractive than professional services

Tech Companies Waging Big Battle Of The Bots

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

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