In The News

HTC Puts Together $10BN VR Investment Alliance

July 02, 2016

virtual reality

“The big change in VR for 2016 has been the availability or pending availability of VR headsets from companies such as Facebook (Oculus Rift), Google (Google Cardboard) and HTC (Vive). Sony PlayStation VR is expected to be released in October. We expect gamers to be the initial market for VR,” explained Barbara Kraus, director of research, Parks Associates and an author of the VR report. “VR is an immersive experience, and more is better for gamers - more immersion, better sound, better graphics, and more players. The mass market is more likely to adopt mobile VR, which will be less expensive and uses a tool - the smartphone - that the majority of US consumers own.”

From the article "HTC Puts Together $10BN VR Investment Alliance" by Michelle Clancy.

Previously In The News

Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention

Parks Associates found that the average U.S. household had 17 connected devices in 2023. As Parks Associates reported, U.S. homes now average 17 connected devices. This explosive growth puts enormo...

Hands-on with the Google Home Speaker: sound quality and use cases

Market context matters. Analyst firms like Canalys and Parks Associates have followed a hardening smart speaker space, with penetration in the United States hovering around half of broadband household...

Five Reasons I Haven’t Gone Back to Google Home Automations

Parks Associates says more than half of the households in the United States now have at least one smart home device, and the Connectivity Standards Alliance has a list of more than a thousand Matter-c...

Disney vs. Nexstar and Sinclair: What Do They Each Have to Lose in the Jimmy Kimmel Standoff?

“With an older base of viewers who tend to be more conservative, Sinclair and Nexstar are trying to protect their advertising base while Disney has a younger, more diverse audience across its offering...

‹
1
2
...
18
19
20
21
22
23
24
...
769
770
›