Providing Market Intelligence for 40 Years

In The News

How utilities can enhance efficiency through consumer rate programs

Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of energy programs, there is opportunity for households to save and for the utility to lower electricity consumption.

Growing energy programs will need to be a high priority for service providers before they can reach customers in mass. Parks Associates will be addressing this topic along with leaders in the connected home and energy industries at its 15th annual Smart Energy Summit. Smart Energy Summit is co-located with DISTRIBUTECH, the largest utility and energy-focused conference in the world, on February 27-28 at the Orange County Convention Center, Orlando, Florida.

From the article, "How utilities can enhance efficiency through consumer rate programs"

Previously In The News

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...