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How to succeed in the 50+ healthcare market

April 16, 2017

The population of the United States is aging in a profound way, helped along by a bolus of baby boomers now between 53 and 71 years of age.

It’s a huge opportunity for innovative startups, though it comes with a unique set of challenges. According to Parks Associates, some 115 million Americans will need caregiving assistance by 2020. That’s more than one in three. The question is not the market size, it’s what startups can do to tap into it.

From the article "How to succeed in the 50+ healthcare market" by Juliet Preston.

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About Parks Associates

How to succeed in the 50+ healthcare market

Previously In The News

Routers Are Pretty Now, Because They Have to Be

Why Is Facebook Developing a “Portal Box” for TVs?

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

AT&T Deal: Merger For New Media Era Or A Bad Remake?

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