Providing market intelligence for more than 35 years

In The News

How to protect your Cyber Monday packages from porch pirates this holiday season

Video doorbells are also a growing in popularity across the U.S. In the second quarter of 2023, 20% of U.S. households had a video doorbell, according to the Smart Home Consumer Insights Dashboard provided by Parks Associates, a market research firm focused on electronics. The industry is expected to surpass $5 billion by 2028, more than tripling over a seven-year span.

From the article, "How to protect your Cyber Monday packages from porch pirates this holiday season" by Sasha Richie

Previously In The News

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

More than 10 million smart home devices will be sold in the U.S. by 2021

Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...

Nearly 80% Of US Spanish-Language Households Subscribe To OTT Video Services

“While pay-TV penetration has declined among US broadband households, adoption has remained steady among Spanish-bilingual households over the past few years. Cord cutting does not have the same impac...