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How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.

From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount

Previously In The News

Dealers Need to Offer More Than Alarm Monitoring to Compete, Report Says

More than 70% of security dealers in the United States offer services beyond traditional monitoring as these firms continue exploring ways to strengthen service bundles and differentiate in an increas...

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The annually published “Security Dealer Survey” by Parks Associates, a market research and consulting company that covers the residential security industry from both a consumer and dealer perspective,...

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As the connected home ecosystem continues to grow and the technical complexity of broadband households increases, the technical support needs of consumers change. Currently consumers own an average of...

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Parks Associates recently released a study that uncovered household spending on subscription over the top (OTT) services has been stagnant for the past three years. Average spending on these services...

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