Providing Market Intelligence for 40 Years

In The News

How Smartphone Users Consume Video Content In The US

Parks Associates’ survey, ‘360 View: Mobility And the App Economy’, shows consumers are embracing many new use cases as their smartphones become more intelligent and multi-functional. Voice calls and texting are still the dominant activities, but 80% of smartphone owners use social networking apps at least once a day and 35% spend an hour or more on this activity.

“Consumer appetite for mobile data is very strong, but currently most subscribers use less than half of their allotted data, while those with high data plans use even less. For mobile operators, pushing consumers to sign up for a bigger data plan will have its limits. More and more consumers will start to compare payment to data usage and discover that they are eating a small portion but paying the price of a family-sized meal,” said Parks Associates director, health, mobile product research Harry Wang,.

From the article "How Smartphone Users Consume Video Content in the US" by TelevisionTeam Post.

Previously In The News

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

Parks Associates: 60% of New Security Systems Are Self-Installed

Data from Parks Associates’ recent DIY security research suggests a sharp rise in self-installed security systems in the last few years. From the article "Parks Associates: 60% of New Security Syst...

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...

Recent IoT Research Says Broadband Households Care More About Cybersecurity Than Ever Before

Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems. This swift...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive