Providing Market Intelligence for 40 Years

In The News

How Smart Home AI Devices Are Redefining Daily Life [The Future of Living]

A 2025 Parks Associates study found that nearly two-thirds of US internet households now own at least one smart device.

How do smart home AI devices make daily life easier? They handle your daily chores automatically, and with the average US internet household now juggling 17 connected devices according to a 2024 Parks Associates study, having an AI assistant like Amazon Alexa to control them all is a huge time saver. 

From the article, "How Smart Home AI Devices Are Redefining Daily Life [The Future of Living]" by Debojyoty Chowdhury

Previously In The News

Consumer frustration just one factor leading to video content piracy

Younger consumers are more likely to access OTT video services through an account paid by someone living outside the home, commonly adult children using their parents' account information after moving...

Apple Watch future is bright as U.S. smartwatch sales seen primed for surge

New research from Parks Associates indicates smartwatch adoption has nearly doubled, from 4% of U.S. broadband households at the start of 2014 to 7% now, with 10% planning to buy a smart watch by midy...

Cord Cutters Face A Sea Of Streaming Options

Hartstein's decision was made easier because of a flood of Internet streaming services that allows consumers to cobble together their own video packages. There are more than 100 Internet video service...

Streaming TV Costs a Lot Less Than Cable, but Choosing a Service Has Proven Frustrating

The sheer number of options, however, can be overwhelming for many consumers who are used to making one payment for their TV service. The offerings and prices for different services vary widely, makin...