Providing Market Intelligence for 40 Years

In The News

How Smart Home AI Devices Are Redefining Daily Life [The Future of Living]

A 2025 Parks Associates study found that nearly two-thirds of US internet households now own at least one smart device.

How do smart home AI devices make daily life easier? They handle your daily chores automatically, and with the average US internet household now juggling 17 connected devices according to a 2024 Parks Associates study, having an AI assistant like Amazon Alexa to control them all is a huge time saver. 

From the article, "How Smart Home AI Devices Are Redefining Daily Life [The Future of Living]" by Debojyoty Chowdhury

Previously In The News

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

Virtual reality headsets only owned by 8% of U.S. broadband users

Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the qual...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...