Providing Market Intelligence for 40 Years

In The News

How Self-Driving Cars Could Make Streaming TV the Next Radio

“We’re still in the world of automated systems, not automated driving,” said Jennifer Kent, connected car analyst for Parks Associates.

She estimated such automated systems will become more commonplace over the next three to five years. The next five to 10 years will see greater autonomous driving. It requires a driver present in the front seat still in command of the wheel and brakes to take control in emergent situations at the computers’ prompting.

From the article "How Self-Driving Cars Could Make Streaming TV the Next Radio" by Joan E. Solsman.

Previously In The News

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....