Providing market intelligence for more than 35 years

In The News

How programmatic marketing continues to revolutionize media buys

Due to a lack of understanding or experience, programmatic was slow to win acceptance, and some marketers are still suspicious of it. First, they worry that programmatic only offers remnant inventory, due to its reliance on online ad exchanges where buys are made using real-time bidding (RTB).

More than one-third of (34%) of online display ads will be sold using RTB by 2017, according to projections from Parks & Associates. RTB auctions are not cut-rate, though, and not all programmatic buys are made using RTB. Publishers like Facebook, Google, Condé Nast and The New York Times offer “premium” programmatic directly. 

From the article "How programmatic marketing continues to revolutionize media buys" by Ian P. Murphy.

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive