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How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those services cited by most people as the main driver for their decision. Parks Associates added, however, that some people say they prefer a "one-stop" shop for programs rather than having to jump in and out of streaming services to track down what they want to watch, and stated the ESPN-Fox-WBD Sports streaming could appeal from that perspective, despite the higher cost.

On average, U.S. households subscribed to nearly six streaming services on average, according to a Parks Associates study last fall. Netflix and Prime Video have by far the longest average duration of service at more than four years, with Hulu a distant third. 

From the article, "How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit" by Alexander Soule

Previously In The News

Second-tier boom to drive global OTT to more than 400MN subs by 2022

Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...

Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games

“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates...

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Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....

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The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed...

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