Providing market intelligence for more than 35 years

In The News

How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those services cited by most people as the main driver for their decision. Parks Associates added, however, that some people say they prefer a "one-stop" shop for programs rather than having to jump in and out of streaming services to track down what they want to watch, and stated the ESPN-Fox-WBD Sports streaming could appeal from that perspective, despite the higher cost.

On average, U.S. households subscribed to nearly six streaming services on average, according to a Parks Associates study last fall. Netflix and Prime Video have by far the longest average duration of service at more than four years, with Hulu a distant third. 

From the article, "How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit" by Alexander Soule

Previously In The News

More Americans Are Getting Familiar With Virtual Reality Technology

Getting people to know about virtual reality is a critical step for the mainstream adoption. A similar survey by Parks Associates reveals virtual reality demonstrations play a key role to convince...

Alexa Poised To Play A Bigger Role This Amazon Prime Day

In a press release, Amazon singles out “voice shopping” more “Alexa-exclusive deals” for members with an Amazon Echo, Echo Dot, Echo Show, Amazon Tap, compatible Fire TV or Fire tablet. “Amazon is...

Research: over 50% of U.S. broadband households stream content on TV screens

Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...

Netflix powers up theChive to promote Marvel's 'Iron Fist'

Streaming video overall is coming from a place of strength. Netflix’s customer growth from last year’s Q3 exceeded expectations, and separate reports from January found streaming and over-the-top serv...