Providing Market Intelligence for 40 Years

In The News

How many video devices do you have? About seven, survey finds

According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices.

With high numbers of streaming services and devices on which to watch them, Americans are also opting more often to get live television via antennas and not through streaming services like Sling TV, Hulu with Live TV and DirecTV Noe.

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20 percent near the end of 2017, up from 16 percent in early 2015, according to the company.

From the article "How many video devices do you have? About seven, survey finds" by Brad Gibson.

Previously In The News

Connected Car Issues Include Pricing, Privacy & Tethering Through CarPlay Or Android Auto

58% of U.S. car owners are very concerned about hidden fees associated with connected car features and services finds a new report by Parks Associates. “The level of concern for these connected car...

7-Eleven rolls out Apple Pay, Google Pay to all US stores

Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...

Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...