In The News

How Hulu Is Ramping Up To Win And Keep Subscribers

August 03, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry’s highest customer defection rates at 50%, according to research firm Parks Associates.

From the article "How Hulu Is Ramping Up To Win And Keep Subscribers" by Reuters.

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Virtual reality headsets only owned by 8% of U.S. broadband users

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Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

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About Parks Associates

How Hulu Is Ramping Up To Win And Keep Subscribers

Previously In The News

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Virtual reality headsets only owned by 8% of U.S. broadband users

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

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