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In The News

How Home Security Upgrades Can Help You Sell Your Home

A Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate.

From the article, "How Home Security Upgrades Can Help You Sell Your Home" by Tyler Lacoma

Previously In The News

HBO Launching Streaming Service in Spain With Vodafone

Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain...

Parks: Millennials Covet OTT Video — And Pay-TV

Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...

The Internet Of How Many Things?

“Online giants have the scale and technology to take risks in new areas of innovation,” said Brett Sappington, senior research director, Parks Associates. “In some cases, these innovations are transfo...

Poll shows freeloading young adults hurting media firms

Consulting firm Parks Associates estimates password sharing will rob streaming providers of more than half a billion dollars in revenue in 2019. From the article "Poll shows freeloading young adult...

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