Providing Market Intelligence for 40 Years

In The News

How Having Local Storage Can Help You Better Stream Your Favorite Program

The ability to pause live TV and record programs is enabled by a Digital Video Recorder (DVR). Many DVRs are integrated into Set-Top-Boxes (STBs) and offered to TV subscribers as a bundled package by Pay-TV providers. This precipitated a rapid rise in DVR adoption. A 2016 study by LRG shows that 64% of U.S. Pay-TV subscribers have a DVR, compared to 45% in 2010. But time-shifting technology is evolving as well. As cloud services become more financially viable, Pay-TV service providers and operators are moving their infrastructure from traditional DVR STBs to cloud-based solutions. Recent Parks Associates research shows the number of Cloud-DVR subscribers worldwide will total 24 million by 2018. 

From the article "How Having Local Storage Can Help You Better Stream Your Favorite Program" by www.in.techradar.com

Previously In The News

Sonos Launches Rent-a-Speaker Pilot Program

Sonos' Flex program addresses one of the biggest barriers to consumers shopping in the connected market, noted Chris O'Dell, research analyst at Parks Associates, an Addison, Texas-based market resear...

Streaming Is the New Cable

"NBC has announced its own service that will launch in 2020, and CBS' success is part of the motivation," said Brett Sappington, senior research director at Parks Associates. "NBC also wants to gain...

Three Reasons Why Verizon Would Be A Good Suitor For Yahoo

Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month. While content is a risky business, analysts believe it's a way to keep customers engaged. "Verizo...

Roku IPO: Shares jump 68% as investors bet the firm can fend off Amazon, Apple and Google

Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...