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In The News

How Hackers Crippled Iran’s Financial System

July 01, 2025

The Wall Street Journal

artificial intelligence

We looked at a second study that just released from a market research company called Parks Associates that also found a little more hesitancy to buy a product if AI were mentioned. It wasn't like it was a kiss of death to say AI. It was that people were a little less inclined to buy it. Basically, it didn't help their cause, but it didn't send people running away from the product.

The second study by Parks, the market research study, they spoke to about 4,000 people on this question. Very similar question about, "Would you be more inclined to buy if had AI?" And they found a clear difference among ages. So the younger groups, say in their 20s up to 40s, were more disposed to buy something if it had AI in it. And then, you get into the 65-year-old group and they were less so. So it could be that what we're seeing reflects the current market. But in the future, AI may end up being a bonus.

Another thing that I learned from Parks as well is that people would appreciate AI in home security things, like a Ring doorbell kind of thing. Because anything that would help them get better information and maybe assess a danger could be something that the researcher thought that they would be positively disposed to it.

From the WSJ podcast, "How Hackers Crippled Iran’s Financial System"

Previously In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

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2018 Market Report: Security and the Smart Home Installation Channel

More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

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In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acqui...

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