Providing Market Intelligence for 40 Years

In The News

How fuboTV Plans to ‘Expand the Breadth of Sports’ to their Live TV Streaming Service

There are 75 million people in the US who have an MVPD service and based on the most recent Parks Associates report, 43% of cable TV households will likely switch to a virtual MVPD streaming service. With this large market potential, fuboTV believes there is immense success to be sought out, especially as the company continues to be aggressive with its partnerships and content expansion.

From the article "How fuboTV Plans to ‘Expand the Breadth of Sports’ to their Live TV Streaming Service" by Julian Larach.

Previously In The News

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies.  From the Joytimer article, "Top 5 Alternat...

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...

Is AI branding backfiring?

Recent findings, including a study by Parks Associates, reveal a paradox that marketers must tackle: branding a product as “AI-powered” may alienate more consumers than it attracts. Parks Associate...

The Education of Roku’s Anthony Wood

As viewers across America embraced streaming TV, the number of households watching TV on Roku-powered devices mushroomed from 9.2 million to 90 million between 2015 and 2024. Its platform revenue expl...