Providing Market Intelligence for 40 Years

In The News

How Does Sony's PlayStation 4 Stack Up Against the New Apple TV?

Sony's PlayStation 4 is first and foremost a device for playing video games, yet it offers many multimedia features. Its disc drive can work as a Blu-Ray player. It supports most of the popular Internet streaming services as well. As a smart TV solution, the PlayStation 4 is overkill, but with the new remote, it's perfectly capable of offering a cohesive living room experience.

Sony's video game consoles played a key role in establishing the market for streaming video, and remain important to its success. As recently as the first-quarter of 2014, Parks Associates found that in the U.S., video game consoles were the most commonly used devices for streaming Internet video, beating out dedicated set-top boxes by a margin of more than 3-to-1.

From the article "How Does Sony's PlayStation 4 Stack Up Against the New Apple TV?" by Sam Mattera.

Previously In The News

Augmented Reality is Redefining Remote Technical Support

What does all of this mean for your business, customer support agents, and your clients? The innovation that is happening with visual and augmented support is still just beginning, but when you look a...

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...

What Google's Project Fi Means For Mobile Operators

Research published by analyst firm Parks Associates last month revealed that two thirds of U.S. consumers who are likely to switch carriers in the next year felt access to Wi-Fi as part of their mobil...

Most U.S. Wearable Owners Use Their Gadgets Daily: Study

The vast majority of fitness tracker and smartwatch owners in the United States use their wearables on a daily basis, according to the latest study from Parks Associates. Approximately 68-percent of f...