Providing Market Intelligence for 40 Years

In The News

How can service providers shift into the center of the smart home experience?

According to research from Parks Associates, the majority of American consumers (60%) buys or leases their residential gateway from their internet service provider (ISP). However, existing gateways are not perceived by consumers as an important part of the connected home experience. So long as the gateway provides good Wi-Fi coverage and speed, most consumers are satisfied.

From the article "How can service providers shift into the center of the smart home experience?" by Michael Weening.

Previously In The News

Why Open Wins Over Proprietary In The Smart Home

There are many glowing predictions regarding the smart home, and the wider IoT industry, but a Gartner report predicted only last year that 21 billion IoT endpoints will be in use by 2020, which will...

Smart Home Systems Need 'Simpler' Setup, Smooth Integration, Parks Event Told

It’s a “burden” on do-it-yourself smart home consumers to have to know and understand the various smart home protocols, said Raya Sevilla, ADT senior vice president-product, at Parks Associates’ Thurs...

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

Parks Associates released findings in October estimating that 46 percent of U.S. Millennials with smartphones use voice recognition software, while a separate report from TiVO indicated 43 percent of...

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

After “massive growth" in adoption of residential internet during the COVID-19 pandemic, U.S. broadband growth slowed in 2022 as the “low-hanging fruit has already been picked,” said Parks Associates...