In The News

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

September 12, 2018

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes.

With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services — including broadcast TV channels — to U.S. viewers?

From the article "How Can MVPDs ‘Recapture’ Their Primary Provider Position?" by Adam Jacobson.

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Streaming wars will force media companies to choose between pricey subscriptions and ads

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More than 200 OTT services active in the U.S. market, research group says

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About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

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About Parks Associates

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

Previously In The News

Netflix Says It's Not Worried About A Potential Net Neutrality Rewrite

Streaming wars will force media companies to choose between pricey subscriptions and ads

More than 200 OTT services active in the U.S. market, research group says

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

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