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How Can MVPDs ‘Recapture’ Their Primary Provider Position?

September 12, 2018

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes.

With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-TV industry: What should it do to regain their title as the No. 1 provider of video services — including broadcast TV channels — to U.S. viewers?

From the article "How Can MVPDs ‘Recapture’ Their Primary Provider Position?" by Adam Jacobson.

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Antennas Get A Good Reception Again

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Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

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About Parks Associates

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

Previously In The News

Here's The Top Ten Most Popular Streaming Services This Year

Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Antennas Get A Good Reception Again

Why TV Antennas Are Making A Comeback

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