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How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

June 12, 2017

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, only 2 percent of U.S. households owned a VR headset. VR won’t realize its marketing potential until the goggles become something that the average person straps on every day.

From the article "How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)" by Tony Tie.

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About Parks Associates

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Previously In The News

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

38% of U.S. Households Have 2 or More OTT Subscriptions

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