Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, only 2 percent of U.S. households owned a VR headset. VR won’t realize its marketing potential until the goggles become something that the average person straps on every day.
From the article "How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)" by Tony Tie.
Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...
In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...
