In The News

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

June 12, 2017

Despite the enthusiasm for VR in the popular consciousness, however, it has not yet reached must-have status in the consumer electronics sector. A Parks Associates survey found that, as of May 2016, only 2 percent of U.S. households owned a VR headset. VR won’t realize its marketing potential until the goggles become something that the average person straps on every day.

From the article "How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)" by Tony Tie.

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About Parks Associates

How Businesses Can Use VR to Win the Race to Consumers’ Hearts (and Homes)

Previously In The News

Almost Half of All Pay-TV Customers Are Likely to Cut the Cord This Year

Global Mobile Data Revenue Expected To Reach $630 Billion By 2020

This Market Could Grow 33% A Year For The Next Decade

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

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