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How A New Platform Is Helping Service Providers Meet Modern Connectivity Expectations

May 11, 2026

More than 40% of renters surveyed by research firm Parks Associates expect their internet service to be activated at move-in, which is why 60% of multifamily property owners and operators have managed WiFi as part of their portfolio. With these high expectations, multifamily operators of all sizes need to have fast, reliable connectivity solutions to retain and attract residents.

From the article, "How A New Platform Is Helping Service Providers Meet Modern Connectivity Expectations" by Julia Troy

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The Best WiFi Solutions for Apartment Buildings

And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...

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About Parks Associates

How A New Platform Is Helping Service Providers Meet Modern Connectivity Expectations

Previously In The News

The Best WiFi Solutions for Apartment Buildings

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

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