Providing Market Intelligence for 40 Years

In The News

Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities

Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates, says that consumers expect Uber-like experiences where technology is built in the experience and works.

“Younger generations in a college environment are the most high tech,” she said. “They need internet to do schoolwork, so student housing has good connectivity with safety features built in. Then, when students leave and look to rent an apartment or build a house, they expect technology to be built in.”

Right now, Parks Associates research shows that 50% of apartment residents have WiFi issues, and there are more demands than ever for better connectivity, from streaming and gaming to working from home. Big investments are being made in in-unit automation and convenience, door locks and access control, maintenance solutions, cameras and security solutions, smart parking spaces, energy management analytics and control.

With sustainability metrics and otherwise, the future is all about the infusion of technology everywhere, enabling a host of new services and creating a massive marketplace. Parks calculates that U.S. annual spending across home phone, internet, mobile, security, and video services is $340 billion.

“It could be Amazon delivering groceries to your refrigerator, it could be people letting themselves into your apartment,” Parks said regarding this big opportunity. “Broadband will be the fuel for the revenue on the other side because of the service driven market we are in. That’s why all the big players want to own the whole thing – it is all the information that they can collect about you and then use it for product development and promotion strategies.”

From the article, "Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities" by Jennifer Castenson

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive