Providing market intelligence for more than 35 years

In The News

Households Very Concerned About Security/Privacy When Using

"Broadband households in the U.S. now own an average of more than seven Internet-connected computing and entertainment devices, and nearly one-fifth own a smart home device," said Patrice Samuels, research analyst, Parks Associates. "As consumers acquire more connected devices for their homes, the more exposure they feel, either through experience or from hearing about high-profile security breaches in the media. As a result, they are seeing high value in security and privacy support either as stand-alone services or through monthly fees.”

From the article "Households Very Concerned About Security/Privacy When Using " by MacTech.

Previously In The News

Bloomberg Attacks Apple TV As Failing To Be "A Groundbreaking, iPhone-Caliber Product"

According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

PRESS RELEASE: New consumer research from Parks Associates reveals 29% of U.S. broadband households get most of their news from social media platforms like Facebook and Twitter. According to 360 View:...

Comcast and Charter team up to launch a new streaming platform for US consumers

Today, Roku and Amazon dominate U.S. connected device market share, where the two companies are tied with an approximate 36% share, per the most recent Parks Associates data (via CNBC). Apple TV and C...

Amazon developing a free, ad-supported video news app for Fire TV, report says

Roku is the leader in streaming services with 37 percent of the market. But Amazon has been gaining ground and claimed 28 percent in 2018, according to research firm Parks Associates. Amazon may be...