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Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits.

While the amount that U.S. broadband households spend on video entertainment outside of their pay TV subscriptions has held at $29 per month for the last two years, that dropped to $23 in the last six months of 2017. This shows less spending on movie theater tickets, DVDs, and Blu-ray Discs.

More significantly for streaming video providers, the number of devices people use to stream video is dropping. While 92 percent of all U.S. broadband households stream to a connected device, they're using fewer devices, suggesting that people are settling into patterns and watching more on their favorite screens. 

From the article "Household Video Budgets Dropping, Multiplaotttform Viewing Is Down" by Troy Dreier.

Previously In The News

How many video devices do you have? About seven, survey finds

According to Parks Associates, nearly 40 percent of U.S. broadband households are watching multiple streaming services like Netflix, Amazon Prime and Hulu on those devices. With high numbers of str...

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In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...

Report: Viewers Say Churn is Based on Lack of New, Original Content

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

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