Providing market intelligence for more than 35 years

In The News

Household Spending on Streaming is Going Down

Users now spend an average of $73 a month on streaming, compared to $90 a month in 2021, according to recent data from the research firm Parks Associates, which conducts surveys of 10,000 US internet households each quarter.

At the same time, one-third of these households used at least one free ad-supported service by the end of 2022, Parks Associates found, marking the fourth year in a row that free ad-based services have seen market-share growth.

More than 40% of ad-based OTT service users said there were “far too many ads,” and a higher percentage said they thought ads were too often not relevant to them, Parks Associates found. With that said, many free ad-supported services still have more competitive CPMs compared to subscription streaming services with ad tiers.

From the article, "Household spending on streaming is going down" by Kelsey Sutton

Previously In The News

Spanish Viewers Prefer Online Video To Pay TV: Study

“First-time adoption of pay TV is up among Spanish broadband households as is the penetration of pay TV overall. The Spanish pay-TV market in general has a very active, cost-conscious base of subscrib...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Parks And Associates Examines IoT Market Trends In 2017

Global energy market research and consulting firm Parks and Associates issued a whitepaper analysing the global market for the Internet of Things (IoT). The whitepaper Top 10 Consumer IoT Trends in...

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive