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Holiday Stats: Millennials to Buy Smart Home Devices

November 14, 2017

Parks Associates' holiday shopping research shows that millennials will lead the smart home and CE purchasing the holiday season, with 46 percent reporting high intentions to buy at least one device and 36 percent planning to give one as a gift.

The IoT research firm, which surveyed U.S. broadband households on their purchase intentions for this holiday season, found one-third of U.S. broadband households report a high intention to purchase a CE or smart home device this holiday season.

From the article "Holiday Stats: Millennials to Buy Smart Home Devices."

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Holiday Stats: Millennials to Buy Smart Home Devices

Previously In The News

OTA-TV Climbing In U.S. Broadband Homes

Voice Recognition Technology Hears Whispers Of M&A

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Managing for the Optimized Content Bundle

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