Providing market intelligence for more than 35 years

In The News

High-Speed Data Service Demand Continues Globally: An Analyst’s View

Broadband services remain a key driving force in global productivity and communication. Businesses, governments, and individuals continue to rely upon the quality and dependability of high-speed data and broadband services in order to inform, educate, interact and entertain.

On a worldwide basis, household adoption of fixed-line broadband services continues to increase. At the end of 2015, Parks Associates’ estimates had 739 million global households subscribing to a residential fixed-line broadband service, an increase of more than 40 percent since the end of 2010.

From the article "High-Speed Data Service Demand Continues Globally: An Analyst’s View"

Previously In The News

Streamer eyes yardage as 68% of US households watch NFL

The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed...

Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games

“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates...

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of...

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...