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In The News

Hey, Apple, Just Make a TV Already

April 20, 2021

streaming devices

According to Parks Associates, Apple TV made up just 13% of streaming players owned by U.S. households with broadband internet as of last fall. By comparison, Roku and Amazon Fire TV players have U.S. market share of 38% and 33%, respectively.

Meanwhile, Apple is missing a bigger opportunity in smart TVs, which in recent years have started to subsume the streaming player business. Parks Associates notes that 58% of U.S. broadband households now own a smart TV, while only 45% own an external streaming player. And in case you think people are ignoring their TVs’ smart features, you should know that more than 77% of homes have connected their TVs to the internet.

From the article "Hey, Apple, Just Make a TV Already" by Jared Newman.

Previously In The News

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Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

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