Providing market intelligence for more than 35 years

In The News

Here's why Amazon is paying so much more to stream 'Thursday Night Football'

Amazon is estimated to be investing more than $3 billion in original content for shows like “The Man in the High Castle.” But even after it paid $970 million in 2014 to buy Twitch, a streaming video service popular among gamers, it has yet to make live content a key feature on its own service.

“This is Amazon taking the opportunity to show that it can broadcast live events at scale,” said Glenn Hower, an analyst for Parks Associates. “Amazon may see this as an investment, a steppingstone as it were, to attract future live events.”

From the article "Here's why Amazon is paying so much more to stream 'Thursday Night Football'" by David Pierson.

Previously In The News

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...

Latest U.S. Smartphone Market Numbers Show Apple In The Lead, But Samsung Is Catching Up

According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...

GAIA: Under-The-Radar Hyper-Growth 5-Bagger

Well, today the global OTT market of 218 million video subscribers is large and they have quite significant and growing tailwinds, which is according to the study from Parks Associates which has relea...

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...